If you’re a restaurant owner in the U.S. wondering how to get more customers, you’re not alone. The competition is fierce, especially post-2020. But here’s the truth: it’s not just about great food anymore.
✅ To grow your restaurant today, you need to be visible where people search — and that means Google and social media.
Let’s break it down in a way that actually works — no fluff, just real steps you can take, starting today.
1. Show Up on Google — Or You’re Invisible
If your restaurant isn’t showing up on Google Search or Maps, you’re missing a huge chunk of potential customers. People often search things like “best biryani near me” or “pizza open now.” If you’re not listed, they’ll go to someone who is.
Here’s what you NEED to do:
- Set up a Google Business Profile (GMB): This is your restaurant’s official listing on Google.
- Add accurate details – location, hours, contact info, menu.
- Upload real photos of your food, interior, satisfied customers.
- Ask for reviews from real customers – especially those who mention what they ordered (e.g., “Amazing beef burger!”). That helps with keyword-based ranking.
- Reply to reviews to show you care and build trust.
- Get a website: A simple website with your menu, hours, location, and an “Order Now” button is crucial. Post content like blog posts, food tips, or behind-the-scenes stories.
- Optimize it for SEO so you start showing up on Google naturally.
2. Be Active on Facebook and Instagram — But Do It Smart
Your potential customers are scrolling on Facebook and Instagram every day. If they don’t see you, you don’t exist in their world.
Here’s how to use social media the right way:
- Post regularly: Share mouth-watering food photos, short videos, chef moments, or even memes.
- Post at least 1-2 times a day: Aim for 30–60 posts a month to keep your restaurant top-of-mind.
- Use Instagram Reels & Stories: They have higher engagement.
- Run ads occasionally (3–4 times a month): Promote offers or just build awareness.
- Reply to comments: Build a community and loyalty.
- Use hashtags smartly: e.g., #HoustonEats, #BBQTexas, #VeganLA — target local interest.
3. Don’t Ignore TikTok — It’s Where the Next Gen Is
TikTok isn’t just for dances. Restaurants are going viral every day with funny memes, reactions, and short videos.
Here’s what to post:
- Behind-the-scenes kitchen action
- Funny or trending meme formats using your food or staff
- React to trending food content
- Announce offers with your face or voice – it builds trust!
This is where you’ll attract more Gen Z and younger millennials, many of whom try new places just because it “looks cool” on TikTok.
4. Great Food + Amazing Service = Repeat Customers
Let’s be clear: No marketing works if your food and service aren’t excellent.
Here’s what you already know — but need to double down on:
- Keep your recipes consistent and delicious.
- Train your staff to be welcoming, respectful, and fast.
- Create a vibe that makes people want to come back (and bring friends).
- Encourage happy customers to tag you on social media.
Final Thoughts: Digital + Delicious = Success
Marketing your restaurant today means blending old-school hospitality with new-age visibility. You can’t grow if no one knows you exist — and Google, Instagram, and TikTok are where people discover new places.
Ready to Get More Customers for Your Restaurant?
If you need help setting up your Google profile, building a clean website, or running social media campaigns — our team at Haashes Marketing Agency specializes in helping small restaurants grow using simple, smart digital marketing.
👉 Let’s talk. Contact us here.
Bonus: Weekly Content Ideas for Restaurant Social Media
| Day | Content Idea |
|---|---|
| Monday | Menu item spotlight |
| Tuesday | Behind-the-scenes kitchen video |
| Wednesday | Customer testimonial or review post |
| Thursday | Food meme or funny team moment |
| Friday | Special offer or promo announcement |
| Saturday | Re-share a customer-tagged photo |
| Sunday | Chef tip or food prep trick |
