If you run a cleaning business, one thing is clear:
No customers = no income.
But you don’t just need any customers — you need repeat customers who trust you, refer you, and keep coming back.
In today’s world, that starts with your online presence. Whether you’re just starting or looking to grow, here’s how to get real customers consistently — without burning your budget.
1. Be Where Customers Are Searching: Google
When people look for a cleaning service, they don’t walk door-to-door.
They Google it.
That means if your business isn’t showing up in Google search or on Google Maps, you’re invisible to the people who are already looking to hire someone like you.
Set up & Optimize Your Google Business Profile (GMB)
This is the most important first step.
Here’s what to do:
- Create your Google Business Profile
- Add your location, hours, services, service area, and contact details
- Upload real photos (your team cleaning, before/after shots)
- Get real customers to leave keyword-rich reviews (e.g., “best cleaner in Kansas City”)
- Keep it updated monthly with posts or special offers
💡 Infographic Idea:
“Google My Business Setup Checklist for Cleaning Services”
2. Build a Simple, SEO-Friendly Website
If you want to show up on Google, a professional website is a must. It gives you authority, helps build trust, and attracts customers 24/7.
Your Website Should Have:
- Clear service pages (residential cleaning, commercial, deep cleaning, etc.)
- Keywords related to your area like:
- “House cleaning in Kansas City”
- “Affordable maid service near me”
- “Move-out cleaner Kansas”
- Easy contact options (form, phone, booking link)
- Testimonials and before/after gallery
✅ Pro Tip: Get an SEO-optimized WordPress site that’s mobile-friendly and fast. We recommend hosting with Hostinger for affordability and performance.
3. Show Up on Social Media — The Right Way
You don’t need to go viral. You just need to be visible and consistent.
Start with Facebook + Instagram, and post at least 3–4 times a week.
What to Post:
- Cleaning tips or hacks
- Client testimonials or reviews
- Before/after videos
- “Day in the life” behind-the-scenes clips
- Special offers
Run Simple Facebook & Instagram Ads
Even with $25–$50/week, you can:
- Promote your service in your local area
- Target homeowners or renters nearby
- Get messages and leads directly
⚠️ Don’t just boost random posts — run properly targeted ads using the Meta Ads Manager or get help from a professional.
4. Use TikTok or YouTube Shorts to Grow Fast
Want long-term visibility and extra income?
Start documenting your daily cleaning work — like “Clean My Space” or “That Awkward Mom” on YouTube.
Here’s How to Start:
- Record your real cleaning jobs (get permission!)
- Add trending music or voiceover tips
- Post 3–4 short videos a week on TikTok or YouTube Shorts
This builds your personal brand, promotes your service, and opens the door to launching:
- Your own cleaning product line
- Affiliate income from supplies
- Sponsored content in the future
5. Be Consistent — Not Perfect
Here’s the truth: You don’t need to be perfect. You need to be present.
If you stay consistent for even 6–12 months, you can build a full-time business and a recognizable local brand.
So stay patient, post regularly, and keep improving your online presence.
6. Need Help? We’re the One-Stop Platform for Cleaning Businesses
Here at Haashes Marketing Agency, we specialize in helping cleaning businesses like yours grow online, with small-budget packages designed just for service providers.
We help you with:
- 🎯 Google Business setup & optimization
- 💻 SEO-friendly website design
- 📱 Social media content + ad management
- 🎞️ Video editing and short-form content
- 🧠 Strategy that actually works in your city and niche
👉 Ready to Start Getting Clients for Your Cleaning Business?
Let’s grow your cleaning business with a smart, affordable plan that brings you new leads — and keeps customers coming back.
📞 Contact Haashes Marketing Agency today for a free consultation.
We’re here to help you build your business the right way.
